What Jordon Hudson DMed Dave Portnoy after ‘disgusting’ Bill Belichick rant

Barstool Sports founder Dave Portnoy said he heard from Bill Belichick’s girlfriend, Jordon Hudson, after he ripped the UNC football coach following the Tar Heels’ 28-12 loss to Wake Forest on Saturday.

During Wednesday’s installment of the “Barstool Pick Em” podcast, Portnoy explained that Hudson sent him a direct message on Instagram.

“I got a thumbs down from her. I got a DM, just a thumbs down,” Portnoy said.

“What’d you send her?” co-host Dan “Big Cat” Katz asked.

“I didn’t send her nothing … She DM’d me a thumbs down,” Portnoy replied.

“I said something to that effect,” Portnoy said.

Portnoy couldn’t contain his frustration after the ugly loss at Allegacy Federal Credit Union Stadium.

North Carolina head coach Bill Belichick, right, and his girlfriend Jordon Hudson talk to a person on the sidelines before an NCAA college football game against Richmond, Saturday, September 13, 2025, in Chapel Hill, N.C.
North Carolina head coach Bill Belichick, right, and his girlfriend Jordon Hudson talk to a person on the sidelines before an NCAA college football game against Richmond, Saturday, September 13, 2025, in Chapel Hill, N.C.AP

“Watching UNC is so frustrating,” he wrote. “It’s like an alien stole Belichick’s brain. Just horribly coached. Horrible decisions.”

He added, “Belichick needs to retire. This is disgusting. I’m not even sure he knows the score or where he is.”

Head Coach Bill Belichick of the North Carolina Tar Heels looks on before a football game against the Wake Forest Demon Deacons at Allegacy Federal Credit Union Stadium on November 15, 2025 in Winston-Salem, North Carolina.
Bill Belichick looks on before a football game against the Wake Forest Demon Deacons on Nov. 15, 2025.Getty Images

The Tar Heels (4-6) play Duke (5-5) on Saturday.

Belichick didn’t let the loss stop him from supporting the 24-year-old Hudson at a cheerleading competition in Raleigh the next day.